Thomas Sabo has upgraded its Charm Club collection with the launch of the new membership-based Charmista concept.
Charm Club was launched in 2006 and in the latest evolution of the collection, bracelets and necklaces featuring a new engravable Charmista Coin will be available.
Members who purchase Charmista bracelets, necklaces, and coin pendants, will receive a 15 per cent discount on all charms until 31 December.
Members can also participate in a range of exclusive events, parties, and promotions.
The launch will be supported by a marketing campaign titled ‘Charmista – As We Are’ both in Germany, where the brand was founded in 1984, and abroad.
“With the introduction of the membership concept, Thomas Sabo presents new charms including sparkling letters, love charms, and mum charms embellished with lettering, plus a range of charms decorated with pink cold enamel, in keeping with the first campaign theme, ‘Love’,” the company said in a statement.
“Key themes, such as ‘As We Tell’, ‘As We Love’, ‘As We Travel’ and ‘As We Party’, define collection drops and new products that playfully capture the Charmista lifestyle. The Charm Club’s detailed, fun pieces tell their own personal stories in new and creative ways.”
The new collection is available from 27 April in Thomas Sabo stores, online, and at selected specialist retailers. Duraflex Australia Group distributes Thomas Sabo in Australia and New Zealand.
Thomas Sabo recently released the Mystic Island collection, consisting of hand-crafted designs inspired by sunken treasures, as well as a series of new watch designs.
CHARM CLUB
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